Branding Monster Market Year One — DIY Monster
The brand identity was built this first year— I tried to encompass everything that we’d need to brand the experience with a cohesive branding campaign. I created the mascot, Manny Monster, and incorporated him into everything, from the logo system and the packaging, to the merchandise and the signage on the first pop-up shop at 88 N. Main!
Flat Lay— Paper goods, packaging, signage, and stickers for Monster Market 2017.
Outside 88 N. Main— Signage and posters at the first pop-up in 2017!
Inside 88 N. Main— Screenprinted monster prints for sale.
Color Story— Pulling the brand yellow into the store design.
Professional Monster shirts
Screenprinted Grand Opening posters
Monster stickers and pins on our signature yellow fur for our first year
About Monster Market
Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.
In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey below~