Hello! I’m Holtermonster.
I create visual identities for events, bands, albums, people, websites, brands, and experiences.
I like hunting for old signs, watching movies, collecting vintage chairs, and going to the movies. —and I love monsters!
I take on a limited number of commissions on a per project basis.
Drop me a line to start the conversation!
holtermonster@gmail.com.
PROJECTS:
Monster Market | Creator & Proprietor, 2017—present
Seasonal pop-up retail experience I build and host in Memphis each year!— I curate the shop with exclusive work made by makers, artists and small brands, then create a limited-time pop-up to showcase it to our loyal audience of weirdos. I also create the branding and marketing (now award-winning!)
Time Warp Drive-In | Art Director, 2013—2025
I’ve been creating original art and fun branding for this themed movie night series at the historic Summer Malco Drive-In in Memphis since it began.
AAF Memphis | Board, July 2023-present / Events Organizer, July 2024—present
I currently serve on the board for the local chapter of the American Advertising Federation, and I lead the Events Team. My responsbilities include organizing monthly events to engage the professional design and marketing communities of Memphis.
Erf Design (FKA Enfectious Erf), 2012-2019
Poster + music-centric design collective with prolific Memphis designers/my dear friends Ronnie Lewis & Josh Breeden.
• In-House Poster Artists for Hi-Tone Cafe, 2012-2016 • Minglewood Hall, 2014-2017 • 1884 Lounge, 2014-2017
• Sponsors/Designers for Rock for Love (annual fundraiser for Church Health Center) years 6-9, 2012—2014
Art of Science Exhibition | Co-Creator & Co-Organizer, 2011 / Art Director, 2011—2019
Annual art exhibition I helped conceptualize with some fellow artists + Dr. Heather Smallwood, pairing artists and scientists from St. Jude Childrens Research Hospital and LeBonheur to reinterpret a scientific image from their area of research. This project spanned 8 years and 6 incredible exhibitions, all of which I crafted branding for.
Project Sketchbook | Co-Creator & Organizer, 2009—2012
An annual sketchbook exhibition where we handmade dozens of small sketchbooks for artists to fill for a month or so, collected them, and put them on display.
Rozelle Artists Guild | Co-Founder, Co-Organizer, 2006—2010
Artist collective I started with my art school cohorts, where we organized collaborative art events and exhibitions around Memphis
• Beautiful Losers at the Brooks Museum— where we painted murals live on panels outside the museum and organized a paintpen tagging art activity in the lobby during a screening of the street art documentary Beautiful Losers
EMPLOYMENT:
Sr. Staff UX Designer
NetSec UX Team
Palo Alto Networks
2018—2025
Senior Designer
Product Design Team
Evident.io
2014—2018 acquisition
Founding Asst. Organizer
Creative Works Conference
2013—2015
Ad Designer
Memphis Flyer
2013—2014
Asst. Art Director
Bluff City Sports
2012—2013
Illustrator & Designer
Combustion, LLC
2011—2012
EDUCATION:
Bachelor of Fine Arts in Design Arts
Concentration in Illustration
Minor in Art History
Memphis College of Art, 2011
AWARDS
2025
District 7 AAF Awards 2025:
• Gold Addy | Illustration Series | Time Warp Drive-In 2024 Illustration Series
Local AAF Memphis Awards 2025:
• Gold Addy | Art Direction | Time Warp Drive-In 2024 Campaign
• Gold Addy | Out-of-Home | Time Warp Drive-In 2024 Campaign
• Gold Addy | Illustration Series | Time Warp Drive-In 2024 Illustration Series
• Silver Addy | In-Theatre Commercial | Time Warp Drive-In 2024 Bumper Reel
2024
Local AAF Memphis Awards 2024:
• Best of Outstanding Graphic Design | Monster Market 2023 Brand Campaign
• Gold Addy | Monster Market 2023 Brand Campaign
• Silver Addy | Time Warp Drive-In 2023 Illustration Series
2023
Local AAF Memphis Awards 2023:
• Gold Addy | Time Warp Drive-In 2022 Campaign
• Best of Print | Time Warp Drive-In 2022 Campaign
PRESS & PUBLIC APPEARANCES
• Profile: How Memphis designer Holtermonster crafted ‘a freaky pop-up for weirdos like you’
Arts & Culture spotlight by Elle Perry, Daily Memphian, October 2025
• Honor: Named one of Memphis Business Journal’s 2025 Women Who Lead
Women Who Lead in Advertising and Media, May 2025
• Main Stage Speaker: Creative Works Conference 2022
Talk: Finding My Inner Monster, October 2022
• TV Segment Guest: Bluff City Life with Gina Neely
WMC Channel 5, October 2023
• Interview: Meet Lauren Rae Holtermann
Shoutout Colorado, January 2023
SATISFIED CLIENTS:
AAF Memphis • Archer Malmo Integrated Ad Agency • Black Lodge Video • Beale Street Brewing Co. • Blue Pants Brewery • The Bikesmith Bike Shop • The Break-Up Show (variety show) • Broad Avenue Arts District (Memphis, TN) • Craig Brewer, Filmmaker • Church Health Center (wellness clinic) • Cleveland Street Flea Market • Cooper-Young Community Farmers Market • Corduroy Wednesday Film Company • Cotton Bureau T-Shirts • Crosstown Arts • Delta Sol Farm (Proctor, AR) • Falling Into Place Candles • Germantown Performing Arts Center • Hi-Tone Cafe • Hieroglyph • Latino Memphis • Levitt Shell (music venue) • Live From Memphis (film and media company) • Louise Page • Memphis Comedy Festival • Memphis Women In Film • Memphis Music Hall of Fame • Memphis Punk Fest • Mempho • Minglewood Hall • Monster Market • Music Exports Memphis • Mushroom Vintage • OAM Audio (podcast company) • Opera Memphis • Overton Park Conservancy • Ray Rico Freelance • Rubberneck Zine • Seasick Records (Birmingham, AL) • Slowdown Dry Goods / Slowdown Cinema Club • Stax Museum of American Soul Music • The Electric Brain Podcast • Urban Art Commission • WEVL 89.9 FM Volunteer Radio
BANDS I’VE WORKED WITH:
Agent Cooper • Black Tusk • Crowlord • Dead Soldiers • Dirty Streets • Holy Gallows • Holy Grail • Hosoi Bros • John Paul Keith • Lord T & Eloise • Louise Page • Marcella and Her Lovers • Pezz • Pressed • Side Street Steppers • Spaceface • The Crown Vox • Vincas
