Branding Monster Market 2019: Curb Appeal
In 2019, I created a campaign around this pattern of images, inspired by the range of themes we carry in the shop! Looking to catch the eye of the right folks as they passed by on the street or scrolled by in their feed, the icons range from fantasy, horror, science fiction, magic, and more.
Window Shopping— We installed this fun yellow vinyl with illustrations of themes from the shop on the storefront at 618 S. Main!
The yellow and black monster theme seeps into the merchandise too!
About Monster Market
Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.
In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey on my portfolio!