Branding Monster Market 2020: Made by Hand
In 2020, we were faced with a crazy decision. Be another cancelled event, or find a way to adapt. We chose to switch to a virtual pop-up shop and operate fully online for the season— which meant we’d be introducing ourselves to a whole new crop of customers.
The inspiration for this campaign was made by hand— which is something integral to Monster Market that I wanted to convey to all the new eyes on our brand!
Hear Ye— Illustrated scroll to announce our big switch!
On the web— Promotional illustration for our online debut!
