Branding Monster Market 2021— Built to Scale

In 2021, we were going into our second year online and had grown our follower base significantly. An absolute avalanche of orders had buried us on opening night of 2020, and our popularity was growing! It was time to expand the brand. Monster Market 2021 branding was crafted to be bold and versatile for web and mobile viewing— with a simple, thick san-serif that both balances out intricate imagery, and scales well!

2021 is also the year we created the first-ever Monster Market Lookbook!— a catalog depicting the whole collection in different styled shoots.

The First Ever Monster Market Lookbook

Graphics for Makers

About Monster Market

Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.

In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey below~