Branding Monster Market 2022— Injecting Flair!

In 2022, it was finally safe to host in-person events, and we took this year to make a transition by hosting a hybrid pop-up season!— one more year online, but with a special in-person kick-off event, plus a mini-mart pop-up at Creative Works Market. 2022 was all about expanding the empire, so the season’s branding inspiration was simple: more events = more opportunities to inject personality and flair!

The In-Person Kick-Off Party at Marshall Arts

In-Person Pop-Ups During Our Season

Monster Market 2022 Online Pop-Up Shop

Monster Market 2022 Lookbook

Maker Spotlights for Social Media

About Monster Market

Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.

In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey below~