Branding Monster Market 2023— Our Piggly Wiggly Year

2023 marked our official return to a fully in-person pop-up shop. As inspiration, I leaned into the aesthetics of real shopping experiences of yesteryear and vintage grocery store advertising, with homages to a Southern staple, Piggly Wiggly.

Shopkeep Manny Monster and the Grocery Store Aesthetic

Monster Market 2022 In-Store Events

Monster Market 2022 Lookbook

Maker Spotlights for Social Media

About Monster Market

Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.

In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey below~