Branding Monster Market 2018: The Twilight Zone Year
In 2018, Monster Market happened in the Crosstown Concourse— once a Sears Building that for many years sat vacant.
The tall looming tower inspired a Twilight Zone-inspired commercial with the help of videographer John Pickle!
The promotional campaign featured Crosstown’s iconic tower in an ominous manner. Since Monster Market changed venues every year early on, it was important that promotions strongly conveyed the location.
This video spot, inspired fully by Rod Serling’s classic intro to The Twilight Zone, was a collaborative effort— script & acting by Blaine Garrard (Garracula), animation by Holtermonster, and film/editing by John Pickle (Pickle TV).
Another Dimension— I projected and hand painted some distorted text to go along with 2018’s Twilight Zone inspiration
There is a 13th dimension beyond that which is known by man. It is a dimension as hairy as hobgoblins and as yellow as yeast yogurt. It is the middle ground between September and November, between odd and the macabre, and it lies between Concourse Ave and N. Watkins St.
This is the dimension of crafted goods. It is an area which we call The Monster Market.
Always Yellow— Accent surfaces of yellow fur in the shop!
Resident Monster— Created a lifesize Manny vanGrendelstein— handpainted on plywood.
About Monster Market
Monster Market is an annual curated pop-up retail experience curated by me, Holtermonster. I carry a juried selection of art, apparel and novelties from weirdo makers, artists, designers, and small brands all over the country. The pop-up appears somewhere new in Memphis, TN each year and is open only for the month of October. Over the years we’ve been an in-person shop, an online store, and in 2022, we had our first hybrid year, with an in-person event to kick-off the virtual season.
In addition to curating the stock, arranging the store, and manning the register, I also brand Monster Market and design all the collateral throughout the year. This is a labor of love project that I’ve had the pleasure of evolving year to year. Check out the journey below~