I was scheduled to help with shirt design for a couple hours in the middle of the event, but when I arrived, art directors were still sitting around a conference table tossing around Pantone swatches and concepts. And without a logo, there was a room full of professionals being unused! My experience branding 5K events on the fly at Bluff City Sports came in handy, and I created this branding system in about an hour. I quickly prepped files and packaged fonts, and within no time, an entire team of talented creatives were working with my assets to create a website, merchandise design, and promotional materials. It was pretty goddamn exhilarating!