It was about time to update the Holtermonster look. Up until now, I've been skating by with a logo set over a developed identity. This is my first stab at a fuller brand.
I particularly wanted to create a strong set of small marks with an updated skull shape and an H.
I designed this poster for Good Grief, a documentary about a children's grief counseling summer camp run here in Memphis. In one ceremony, the children write letters to their deceased loved ones and tie them to yellow balloons, released into the sky. The filmmakers wanted to draw from this imagery to create something bright, simple, and playful. My design won Best Poster Design Audience Choice at the 2017 Indie Memphis Film Festival!
Poster for the Twin Peaks Viewing Party, a series of watch sessions hosted at the Cove Bar on Broad Avenue, presented by Black Lodge Video & the Memphis Film Society.
type treatment & color inspiration
Killer Bob, Audrey Horne, and Agent Cooper
Overton Park is a big, green breath of fresh air, in the middle of ever-evolving Midtown, just off the traffic-laden Poplar Avenue. Home to Memphis College of Art, the Brooks Museum, the Levitt Shell, the Memphis Zoo, and a big ass golf course, there's plenty to see and do within its borders.
But the best part of the park to me, is the park itself. Overton has nature trails through the forest that seem like you're the only person for miles, green soft grass for laying yoga mats and blankets upon, and old tall trees that shade half the Greensward at the right time of day.
I designed these shirts to showcase my favorite aspect of the park—the stoic skyline of peaceful trees.
The designs were printed on adult and youth tees, and included as a 2014 perk of becoming a member of the Overton Park Conservancy.
Unused ideas along the way.
Logo ideas for Mighty Sweet, a would-be ultra-feminine one-woman cupcake-baking operation. I put together this branding system and series of logo variations on request from the then-boyfriend/now-husband of the little baker to give her on Christmas.
I developed this series of vector illustrations for Archer>Malmo for their client Pfizer, they were used in promotional materials for a pet sedative. Art direction chose these specific dog and cat breeds because they are known for hyperactivity and/or agitation. My job was to illustrate each breed in a calm, docile... and highly-medicated moment.
One of several pages of initial sketches I sent to the art direction team at AM; supplemental breed photo reference provided by the team; finished illustration of the Bullmastiff breed of dog, who can be prone to anxiety, looking chill af.
I designed this limited edition silkscreened art print for filmmaker Craig Brewer for the DVD release of his first feature film, The Poor & Hungry. He’s finally putting out all kinds of merch for his debut full-length (made way back in 2000) and he kindly commissioned me again! You might remember the poster I designed back in June for his short film, Clean Up In Booth B. —>
I painted another Memphis Flyer box! This year I collaborated with my favorite type slayer Ronnie Lewis to design, cut and spray these huge 4 color stencils of the iconic grocer pig from the beloved (now locally extinct) chain of Piggly Wiggly stores–the first of which opened in 1916 right here in Memphis, TN. The box’s new permanent home is on Union Avenue at Cooper in front of Ike’s, and you can vote for ERF as your favorite and help us win 500 cash money dollars.
Friends for Life aims to be the provider of hope, help, and healing for Mid-Southerners affected by HIV/AIDS until ultimately HIV/AIDS is cured and they can proudly cease to exist.
A Night At The Museum was the theme for 2013's annual Halloween fundraiser.
billboard design
My vintage media ephemera design made onto Cotton Bureau! Fans can vote for designs by preordering a shirt, and should it hit 25 orders, it'll go to print!
In-progress
T-shirt design for Black Lodge Video, the last video rental store in Memphis and my personal favorite place to be.
David Lynch quote from an interview I listened to this morning.
Craig Brewer commissioned me to do a limited edition screen printed run of posters for the long-awaited release of his 2000 short film Clean Up in Booth B.
When Craig was getting his start, he didn't have the capital to release his first films on DVD. Now thirteen years later, he's doing it!
Drew Binkley at Grand Palace printing in Nashville printed these perfectly!
Just kidding! It was a total blast getting to take over the branding for the On Location: Memphis International Film & Music Festival. This local film fest is in its 14th year, and I updated their graphics a bit for this year's campaign.
shirt design (above); spreads from festival program (below)
various sized ads for local publications (above); a cohesive set of passes, each still easily identifiable from afar (below)
Collaboration with Joshy B. (ERF/Electric Beef) for Ronnie’s birthday show at the Hi-Tone on February 21st!
Spent my whole Saturday at AIGA Memphis' Creatathon at Simple Focus working with designers & copywriters on identity/branding/web/print for the Mid-South Food Bank’s Miles for Meals 5K in September. And it was awesome!
I was scheduled to help with shirt design for a couple hours in the middle of the event, but when I arrived, art directors were still sitting around a conference table tossing around Pantone swatches and concepts. And without a logo, there was a room full of professionals being unused! My experience branding 5K events on the fly at Bluff City Sports came in handy, and I created this branding system in about an hour. I quickly prepped files and packaged fonts, and within no time, an entire team of talented creatives were working with my assets to create a website, merchandise design, and promotional materials. It was pretty goddamn exhilarating!
It didn't take long to create the branding, and the team took it from there!
Unknown Hinson signed the poster with my illustration! He was a nice guy and put on a hell of a show.
I often will spend a lot of time on a piece really perfecting it. Sometimes I look at the finished product and think, How the hell is this your job? Luckily, it's in the best possible way one could wonder such a thing.
I did this shirt design for Fat Sandwich Records in Birmingham, Alabama. They are a badass label/store with a stage and full-service barber shop inside.
This shirt design was art directed by the owner, Daniel Drinkard. It's a parody of Minor Threat’s Out of Step album art. You can buy the shirt here!
Sugar skull jumpsuit Elvis, sugar skull BBQ chef releasing flying barbecue sammiches, and Memphis Grizzlies sugar skull dunking. These are panels from the Memphis Flyer box I painted as a part of a contest. Check out the cover story.
My first t-shirt for Live From Memphis! These bad boys are discharge printed (bleached & dyed into the fabric rather than printed with ink on top) and EDITIONED! That's right, there's only 100 and each one is numbered.
